TigerBelly

Started in 2015, TigerBelly is a video podcast hosted by Bobby Lee and Khalyla Kuhn. A no-holds-barred arena for half truths, social no-nos, and animal behavior.

We set out to rejuvenate TigerBelly’s brand identity by highlighting Bobby Lee's role as the king of the 'Slept Kingdom', where chaos and conversation collide. With a visual and narrative driven approach, this revamp was built to immerse audiences in Bobby's imaginative world. As a result, a cohesive brand identity was built including but not limited to dynamic logo marks, playful illustrations and animation sequences.